Marketing for Aesthetic Practices

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Marketing Consultants Are Not Serving SMBs Well

In our last two blogs, we highlighted the real (direct and opportunity) costs of email marketing software. We explored why these tools are legacy (read: pricey and ineffective) marketing approaches for small- to medium-size businesses (SMBs) trying to grow.  Now, we’ll address the reasons marketing consultants aren’t the answer either. To reach and connect with modern consumers takes more than …

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Email Marketing Tools: Let’s Talk Real (Opportunity) Costs (Part 2)

In our last post, we addressed the real price of email marketing tools for small- to medium-size businesses (SMBs).  We noted the monthly subscription fees tell an incomplete story of the true economics.  In fact, it’s what you don’t get from email-only marketing software—and the negative impact of revenue lost from contacts never reached—that significantly drives up …

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Bob Fabbio Talks Omni-channel Marketing at AMA Austin Luncheon: An Event Recap

The omni-channel world has been identified as one of the American Marketing Association’s (AMA) 7 Big Problems in Marketing. At the AMA Austin September luncheon, legendary Austin entrepreneur and eRelevance CEO and Co-founder Bob Fabbio led a thought-provoking discussion on this newest marketing catchphrase. Here’s a summary of three key points from the presentation, as well as one …

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Marketing in an Omni-channel World

The latest marketing catchphrase in this always-on, mobile world is omni-channel.  But how is omni-channel marketing truly different than multi-channel?  How much do we know about this new omni-channel world, and how important is it? There are so many questions around omni-channel, in fact, that making sense of it has been identified by the American Marketing Association …

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How the Conversation Flows (Benefits of Conversational Marketing)

Conversation as the primary medium for effective communication is an age-old idea. What’s new now is how savvy marketers and brands are leveraging conversations to deepen consumer engagement and drive real business outcomes. Conversational marketing is an emerging marketing channel that uses personalized, one-on-one conversations to learn about and remember client interests through automated, conversational …

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Don’t Be Dr. Doeverything!

So often we hear that aesthetic practices (plastic surgeons, dermatologists, and med spas) are doing their own marketing to their patients to try to generate more business.   Do you wonder why they do this?  The reason is simple.  It is easy to access and use an email marketing tool to send out bulk emails to …