Our lead management solution is used by customers in a variety of industries.
However, our solution is applicable to any small business that generates leads and wants to improve the likelihood of converting more of them into business.
eRelevance Announces Rapid Growth of Lead Management Solution
Solution focuses on driving small business growth by improving lead conversion.
AUSTIN, Texas, March 5, 2019 /PRNewswire—eRelevance Corporation, a leading provider of lead management solutions for small- to medium-size businesses (SMBs), today announced that the revenue for its newest tech-enabled service offering has grown by 534% since its introduction in September 2018. “We’re excited about the rapid growth of our lead management solution,” says eRelevance Co-founder and CEO Bob Fabbio. “Our solution brings sophisticated lead management to small businesses in an affordable way. Essentially, we offload the work for our customers using tech-enabled best practices to increase the likelihood that leads turn into business while giving them complete visibility into what’s going on with the leads they’re generating from their advertising efforts.” All too often small businesses are frustrated with the return on investment they see from their advertising efforts, especially when they are purchasing leads. eRelevance recognized that the true challenge to improving lead conversion typically rests with the business personnel who rarely have the time, technology, or expertise to effectively manage their leads. The eRelevance lead management solution was designed to address the following questions:- How many leads are being generated from each lead source?
- Which lead sources produce the best results?
- Are leads being followed up on according to best practices to ensure the highest possible conversion?
- For leads that are not ready to act now, are they being nurtured to convert them into business in the future?
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Company Contact: Michael Cohen [email protected] (512) 481-7811Demand for Affordable Consumer Engagement Services Driving eRelevance’s Continued Growth Trajectory
Amid Innovation, Rapid Market Penetration eRelevance Emerging as SMB Disruptor
AUSTIN, Texas, September 27, 2018 /PRNewswire—eRelevance Corporation, the leader in consumer engagement services for small- to medium-size businesses (SMBs), today announced growth driven by market demand for affordable consumer engagement services. In a national survey of SMBs conducted by eRelevance, 70 percent of respondents cited lack of marketing expertise, difficulty of lead follow-up, time required to execute digital marketing, and cost of marketing and advertising as barriers to their success. By addressing these SMB marketing challenges, eRelevance is experiencing significant customer acquisition gains through sales of its suite of affordable, tech-powered consumer engagement services. The company’s continued momentum has been fueled by steady penetration of the elective healthcare market, recent expansion into the trillion-dollar mortgage industry and strong results generated by its eRelevance Connect™ lead follow-up service, which it added to its suite of services in the first quarter of this year. As of September 1, 2018, eRelevance has:- Added some 47 new mortgage industry customers.
- Sold its new eRelevance Connect service to 85 new and existing customers.
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Company Contact: Michael Cohen [email protected] (512) 481-7811eRelevance Expands into Mortgage Market
Suite of Affordable, Tech-Powered Engagement Services Fulfills Need to Stay Better Connected with Home Buyers and Referral Networks
AUSTIN, Texas—August 28, 2018—eRelevance Corporation, the leading provider of consumer engagement services for small- to medium-size businesses (SMBs), today announced it has expanded into the mortgage market. The expansion follows the company’s breakout success serving the elective healthcare industry, where it has helped drive measurable business growth for more than 1,300 customers.
The mortgage industry represents a huge opportunity in the U.S., with Freddie Mac projecting $1.75 trillion of mortgage originations in 2018. Yet, affordable, sophisticated consumer engagement services tailored to the needs of mortgage brokers and lenders previously have not been available. Services are needed to help increase loan applications by nurturing relationships, including follow-up, with customers and referral partners such as realtors and builders.
eRelevance recently conducted a national survey of mortgage brokers and lenders revealing their top priorities and challenges.
Survey respondents indicated their three most important priorities are:
- Staying connected to customers
- Staying connected to referral partners
- Higher conversion of leads to applications
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Company Contact: Michael Cohen [email protected] (512) 481-7811eRelevance Study Examines Patient Engagement Strategies for Growth
Findings reveal most aesthetic practices lack necessary resources and tools to grow
AUSTIN, Texas—August 2, 2018—eRelevance Corporation, the leading provider of consumer engagement services for small- to medium-size businesses (SMBs), today announced the release of Patient Engagement for Growth: Aesthetic Practice Marketing Perspectives and Priorities.
The report—based on survey responses from nearly 150 U.S. aesthetic practices—examines the challenges and solutions related to patient engagement, and how practices can drive cash-based consumer demand while lowering advertising costs and improving marketing lead conversions.
“While quality patient care is always the necessary foundation of a successful aesthetic practice, long-term practice growth requires an understanding of sophisticated patient engagement,” says eRelevance Co-founder and CEO Bob Fabbio. “Nearly all survey respondents indicated that providing great patient care is very important, but this study asks the question: How are today’s aesthetic healthcare practices maintaining the highest levels of patient care while meeting business growth goals? For aesthetic practices, sophisticated patient engagement translates into sophisticated marketing.”
While several notable themes emerged from the data, two key takeaways include:
Most aesthetic practices lack the time, expertise and tools for the sophisticated marketing necessary to meet their goals for growth.
- 68 percent of respondents said they either don’t have enough marketing expertise or don’t have marketing expertise. Yet, only 18 percent said they outsource their marketing to experts.
- 80 percent of practice staff surveyed said lack of time and marketing expertise were their biggest challenges.
- When asked if their staffs are challenged to effectively follow up on the marketing responses, 43 percent of aesthetic practice key decision makers surveyed said they don’t know. Yet, data show that practices make, on average, only .8 attempts to follow up on marketing requests—less than once per lead.
- Only 8 percent of respondents said the tools they currently use to track follow-up are very effective.
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Company Contact: Michael Cohen [email protected] (512) 481-7811eRelevance Introduces a Suite of Tech-Powered Services
Pioneer in Consumer Engagement Services Continues to Identify & Solve Critical Challenges Facing SMBs
AUSTIN, Texas—June 14, 2018—eRelevance Corporation, the leading provider of consumer engagement services for small- to medium-size businesses (SMBs), today announced a suite of tech-powered services to help SMBs grow more cost-effectively. The services drive more demand, lower advertising costs and improve lead conversion.
"We are uniquely focused on changing small businesses forever by bringing big-company consumer engagement capability to them as affordable, turnkey services," says eRelevance Co-founder and CEO Bob Fabbio. "We have consistently heard from SMBs that they face challenges trying to grow in a cost-effective manner through customer and prospect engagement because of limited tool capabilities and lack of time and expertise. With this suite of services, we've changed the game for small businesses in terms of their ability to grow and thrive."
The eRelevance suite of services:
eRelevance Customer Engage™ engages customers through targeted, multi-channel campaigns that increase the lifetime value of existing customers.
eRelevance Prospect Engage™ captures and quickly engages prospects with a targeted, multi-channel approach that maximizes the return on marketing spend.
eRelevance Connect™ follows up on customer and prospect responses to marketing campaigns, then connects them with scheduling resources, increasing the likelihood of conversion and minimizing lost revenue.
eRelevance Capture™ captures responses from email blasting and advertising efforts, and tracks return on investment.
About eRelevance Corporation
With the vision to forever change small businesses, eRelevance is pioneering the delivery of big-company consumer engagement to small business as an affordable, turnkey service. eRelevance’s game-changing suite of tech-powered engagement services powers the growth of more than 1,200 small- to medium-size businesses—driving more demand from customers and prospects, lowering their advertising costs and improving lead conversion.
Privately funded and based in Austin, Texas, eRelevance has been recognized locally, nationally and internationally with awards for its breakthrough innovation,
including Red Herring 100 North America and Global awards, Entrepreneur magazine’s Best Entrepreneurial Companies in America, and the A-list of Hottest Startups, presented by the Greater Austin Chamber of Commerce and South by Southwest. For more information, visit erelevancecorp.com.
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Media Contact:
Michael Cohen
[email protected]
(512) 481-7811
eRelevance Named One of Austin’s Most Innovative Startups
AUSTIN, Texas, May 31, 2018 /PRNewswire/—eRelevance Corporation, the leading consumer engagement service for small- to medium-size businesses (SMBs), announced it has been named one of Austin’s most innovative startups. The company is among the winners of the Greater Austin Chamber of Commerce’s 2018 A-list of Hottest Startups, presented in conjunction with South by Southwest.
The A-list—now in its eighth year—highlights the most promising and cutting-edge innovators and startups driving venture capital and talent to the city, according to the Greater Austin Chamber of Commerce. The 2018 members of the A-List represent key sectors of innovation, including robotics, software, consumer packaged goods, medical devices, e-commerce and mobile app development.
eRelevance was recognized in the Growth (Mid-Stage) category.
“Austin is known around the world as a hub of innovation and entrepreneurship,” says Bob Fabbio, CEO and co-founder of eRelevance. “We’re honored to be selected to this list of pioneering, rising stars. It’s validation of our commitment to and extraordinary success delivering sophisticated, affordable and game-changing consumer engagement services to small businesses—previously available only at the enterprise level.”
eRelevance recently announced several major company milestones, including a more than 100 percent increase in annual recurring revenue (ARR) in 2017—maintaining triple-digit revenue growth for the third year in a row, and growing headcount by nearly 50 percent year over year.
To learn more about the Austin A-List visit: https://www.austinchamber.com/membership/events/alist.
About eRelevance Corporation
With the vision to forever change small businesses, eRelevance is pioneering the delivery of big-company consumer engagement to local business as an affordable, turnkey service. eRelevance’s game-changing suite of tech-powered engagement services powers the growth of more than 1,200 small- to medium-size businesses—driving more demand from customers and prospects, lowering their advertising costs and improving lead conversion.
Privately funded and based in Austin, Texas, eRelevance has been recognized locally, nationally and internationally with awards for its breakthrough innovation,
including Red Herring 100 North America and Global awards, Entrepreneur magazine’s Best Entrepreneurial Companies in America, and the A-list of Hottest Startups, presented by the Greater Austin Chamber of Commerce and South by Southwest. For more information, visit erelevancecorp.com.
Media Contact:
Michael Cohen
[email protected]
(512) 481-7811
eRelevance Unveils Response Follow-up Service to Address Critical Market Need
New service will reduce revenue leakage from patient and prospect requests that go unscheduled
AUSTIN, Texas—May 8, 2018—eRelevance Corporation, the leading customer engagement service for small- to medium-size businesses, today announced the launch of its Response Follow-up Service. The new service addresses one of the most critical problems facing its aesthetic healthcare clients: the lack of time, tools and resources to quickly follow up on marketing-generated patient and prospect requests.
The inability of a business to follow up on expressed interest in a product or service results in a high percentage of marketing responses that never convert to revenue.
“Our clients typically operate with small staffs that lack the time and tools to keep up with the number of responses our campaigns generate,” says eRelevance Co-founder and CEO Bob Fabbio. “This new follow-up service quickly bridges the gap from patient and prospect interest to converted revenue—for an end-to-end solution. It ensures our clients don’t miss out on that crucial window when someone is highly interested in scheduling an appointment.”
While industry best practice is six follow-up attempts within three days of a customer response, many aesthetic healthcare practices simply do not have the time nor the necessary tools to accomplish this. In fact, eRelevance data shows the average number of follow-up attempts across its entire client base is less than one attempt per patient or prospect response.
“We’ve seen dramatically improved results from the follow-up service because we’re making contact with people we just didn’t have the resources to reach on our own. We’re now converting more requests to appointments and ultimately revenue,” says Dr. Barry DiBernardo.
DiBernardo’s Montclair, New Jersey, plastic surgery practice was among eRelevance’s beta users for the Response Follow-up Service.
The eRelevance Response Follow-up Service’s proactive response management:
- Offloads the work required to connect with patients and prospects to get them scheduled;
- Uses best practices for effective follow-up that combines phone, email and text; and
- Helps reduce revenue leakage from unscheduled patient and prospect requests.
eRelevance Corp. Announces Strong 2017 Results, Including Continued Year-over-Year Revenue Growth
Company outpaces growth targets amid strong market demand
for game-changing customer marketing service
AUSTIN, Texas, February 15, 2018—eRelevance Corporation, the leading customer marketing service for small- to medium-size businesses (SMBs), today announced a more than 100 percent increase in annual recurring revenue (ARR) in 2017—maintaining triple-digit revenue growth for the third year in a row.
In 2017, the company increased its ARR to $7.5 million, from $3.6 million in 2016, while growing its customer base to over 1,100 customers.
“We continue to grow our revenue at more than triple digits year over year," says eRelevance CEO and Co-founder Bob Fabbio. "Business momentum continues by all measures, including customer acquisition and retention. We remain firmly committed to providing SMBs with a sophisticated, turnkey customer marketing service, at a price they can afford. While our core customer base is elective healthcare providers, we plan to pursue additional verticals, providing exponential growth opportunities for the business."
In addition to its revenue and customer gains, the company also achieved several notable milestones in 2017, including:
- Secured $5.1 million in funding
- Grew employee count by 48%
- Named one of the Best Entrepreneurial Companies in America by Entrepreneur magazine
- Rolled out its national marketing education tour for aesthetic healthcare practices
- Released the 2017 State of Healthcare Marketing Report
eRelevance Expands Leadership Team with Two Executive Hires
Appointments Will Accelerate Key Partnerships & Optimize Client Success and Retention
AUSTIN, Texas, January 30, 2018—eRelevance Corporation, the leading customer marketing service for small- to medium-size businesses, today announced the appointments of Rafael Landestoy as vice president of business development and Travis Skidmore as vice president of client success and retention.
Landestoy will lead the company in identifying, structuring and closing strategic partnership deals to drive topline sales growth. He brings to eRelevance a decade of sales experience in high-growth healthcare technology startups, including PatientPop and Counsyl.
In his new role at eRelevance, Skidmore will lead client success and retention, working to build strong client relationships while identifying new revenue opportunities from existing clients. Previously, Skidmore was vice president of client success at SpiceCSM, where he achieved 100 percent retention in the customer account base, as well as annual recurring revenue growth in 90 percent of customer accounts, with an average customer growth rate of 155 percent.
“We are excited about these strong new additions to our team,” says eRelevance CEO and Co-founder Bob Fabbio. “Rafael’s expertise in healthcare technology sales makes him a valuable addition to our business development team as we outpace growth benchmarks in response to demand for our customer marketing service. Travis has an extraordinary track record of retaining and growing existing clients and will be instrumental as we continue to deepen relationships with our clients for long-term success and to reach our annual recurring revenue goals.”
Clients who choose eRelevance have seen an average of five dollars back for every dollar spent, proving the ROI of its services. These appointments support the company’s continued efforts to bring affordable marketing sophistication to small businesses.
About eRelevance Corporation
eRelevance powers its clients’ growth with a game-changing customer marketing service that increases the lifetime value of their customers. Pioneering the category of customer marketing automation as a service, the company provides sophisticated customer marketing done by marketing experts equipped with advanced, proprietary technology. By simplifying sophisticated customer marketing and making it available at an affordable price, eRelevance has earned the trust of over 1,100 small businesses, with a focus on delivering consistent and measurable business impact.
Privately funded and based in Austin, Texas, eRelevance is one of Entrepreneur magazine’s 2017 Best Entrepreneurial Companies in America, a Red Herring Global 100 winner, one of BuiltInAustin’s Top 50 Startups to Watch, Austin Inno’s 50 on Fire, and a member of the Forbes Agency Council. For more information, visit erelevancecorp.com.
Company Contact:
Michael Cohen
[email protected]
(512) 481-7811
eRelevance Named to Entrepreneur 360™ List of America’s Best Privately Owned Companies
Company recognized for expertly managing balance, impact, innovation, growth and leadership
Austin, TX, January 3, 2018—eRelevance Corp., the leading customer marketing service for small- to medium-size businesses, has been named one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine’s Entrepreneur 360 list. The list recognizes the top private, high-growth U.S. companies expertly managing balance, impact, innovation, growth and leadership.
“We are honored to be recognized as one of the best private companies driving innovation that delivers superior value to our customers while maintaining exponential top- and bottom-line business growth,” says eRelevance Co-founder and CEO Bob Fabbio. “Courageous and thoughtful innovation is the key to far-reaching and lasting positive impact, and it’s what drives our team and helps grow our business every day.”
Honorees were identified based on the results from a comprehensive study of independently owned companies, using a proprietary algorithm and other advanced analytics. The algorithm was built on a balanced scorecard designed to measure four metrics reflecting major pillars of entrepreneurship—innovation, growth, leadership and impact.
"Our annual evaluation is a 360-degree analysis of top privately held companies representing and serving a variety of industries," explains Lisa Murray, Chief Insights Officer of Entrepreneur Media, Inc. "Every year, we review a new batch of entries that reflect great entrepreneurial strides. The ones that make the list have implemented visionary initiatives impacting their communities for the better, innovative ideas redefining industry standards, leadership practices fostering enviable company cultures, and creative growth strategies launching their brands to new heights."
With its game-changing customer marketing service, eRelevance is delivering to small businesses a level of marketing sophistication previously only available to enterprise-level companies—at a price point small businesses can afford.
To learn more about eRelevance, visit www.erelevancecorp.com.
For additional details on the E360 List and the companies recognized, visit: entrepreneur.com/360.
About eRelevance Corporation
eRelevance powers its clients’ growth with a game-changing customer marketing service that increases the lifetime value of their customers. Pioneering the category of customer marketing automation as a service, the company provides to its customers sophisticated customer marketing done by marketing experts equipped with advanced, proprietary technology. By simplifying sophisticated customer marketing and making it available at an affordable price, eRelevance has earned the trust of over 1,100 small businesses, with a focus on delivering consistent and measurable business impact.
Privately funded and based in Austin, Texas, eRelevance is a Red Herring Global 100 winner, one of BuiltInAustin’s Top 50 Startups to Watch, Austin Inno’s 50 on Fire, and a member of the Forbes Agency Council. For more information, visit erelevancecorp.com.
Company Contact:
Michael Cohen
[email protected]
(512) 481-7811