Leadership

eRelevance is proud to be led by some of the top experts in their fields.

Bob Fabbio, CEO & Founder

Bob Fabbio is widely recognized as a visionary and serial entrepreneur. He founded and built multiple industry-leading healthcare and technology companies by identifying large emerging markets; gaining intimate knowledge of market needs; challenging conventional wisdom; and bringing targeted, innovative solutions to those markets.

Bob has functioned as a chief executive officer, board director and venture capitalist for over 25 years, with notable experience launching, funding, growing, and managing innovative and category-creating companies. He has had a transformational impact on the software, systems technology and healthcare industries, resulting in the creation of over $1.5 billion of shareholder value at time of exit.

In recognition of his success building world-class businesses, Bob was awarded the Ernst & Young Entrepreneur of the Year Award in 1997, recognized in the 1999 Digital South Magazine list of “Most Influential People In the South’s New Economy,” and in 2002 was named to the Forbes Midas List of the “Top 100 Technology Venture Investors (technology’s top 100 deal makers).” In 2013, he was inducted into the Rochester Institute of Technology Innovation Hall of Fame.

In 2006, Bob launched WhiteGlove Health, where he uniquely applied his technology background to address the many challenges found in the healthcare industry. Prior to WhiteGlove Health, Bob spent nearly six years in the venture capital industry with Austin Ventures and TL Ventures.

He co-founded Ventix Systems, which later merged with Motive Communications and went public. Bob also led the incubation and funding of Agere Systems, which was acquired by Lucent Technologies for $415M. He was an early investor and board member of Rubric, a company that led to the creation of the enterprise marketing automation category and was sold to Broadbase for $366M. In 1993, Bob founded DAZEL Corporation, which quickly became the acknowledged market leader in output management, before it was acquired by Hewlett-Packard.

In 1989, Bob founded Tivoli Systems, which was the catalyst for what became one of the largest software categories in the world:  enterprise systems management. In 1996, after a successful IPO, Tivoli was acquired by IBM.  Bob has also held senior technical and executive management positions with Cesura, VIEO, IBM, Prime Computer, Applix, and Kodak. He served on Rochester Institute of Technology’s board of trustees.

Andy Peoples, CFO

Andy is an experienced financial executive with over 15 years of progressive experience in industries including public accounting, manufacturing, technology and digital marketing.

Prior to eRelevance in 2016, Andy spent 10 years at Bulldog Solutions, one of the leading B2B digital/technology marketing agencies.  As CFO of Bulldog Solutions, Andy was instrumental in driving revenue growth, technology development, profitability and effective cash flow management through his leadership in financial and operational process, financial reporting, forecasting and revenue cycle management.

Prior to joining Bulldog Solutions, Andy held various accounting positions at PricewaterhouseCooopers, Michael Angelo's Gourmet Foods, National Instruments and Britestream Networks.

Andy earned his MS in Accounting and BS in Finance & Accounting from Trinity University in San Antonio.

Michael Cohen, VP Marketing

Prior to joining eRelevance Corporation in 2014, Michael spent 25 years in various marketing roles at both enterprise companies and startups. Michael’s team at eRelevance is responsible for the creation and execution of integrated multi-channel marketing campaigns for all customers, as well as corporate marketing.

Michael has been known throughout his career as a results-oriented marketing professional with an exceptional record of driving demand generation for companies across multiple industries. As a long-time power user of a variety of marketing automation platforms including Eloqua, Pardot, Marketo, ExactTarget, and others, Michael brings a comprehensive hands-on perspective on the effectiveness of integrated marketing campaigns.

Michael’s start-up experience includes WhiteGlove Health, ViaMetric, Traq Wireless (merged with Tangoe and went public), Cesura, and Hyperformix (acquired by CA Technologies). Prior to his work with startups, Michael held leadership roles in product marketing and product management within enterprise companies Dell, Tivoli, Sun Microsystems (acquired by Oracle), and Digital Equipment Corporation (acquired by HP).

Michael Norman, VP Development

Michael has a well-established reputation and proven record of delivering technology solutions that innovatively address market needs.  He has more than 15 years of experience as a leader in the areas of software development, business and technical initiatives, and product design and management at companies ranging from early-stage startups to Fortune 100 organizations, including RetailMeNot, Bazaarvoice, Lombardi, BorrowersFirst and Trilogy Software.

At eRelevance, he leads the software development team in optimizing the proprietary marketing automation service platform used by the company to provide its service to clients.

Travis Skidmore, VP Client Success

Travis leads client success and retention at eRelevance, working to build strong client relationships while identifying new revenue opportunities from existing clients. Previously, he was vice president of client success at SpiceCSM, where he achieved 100 percent retention in the customer account base, as well as annual recurring revenue growth in 90 percent of customer accounts, with an average customer growth rate of 155 percent.

Jessica Granatowski, VP Sales

Prior to joining eRelevance in 2015, Jessica worked in SMB and healthcare marketing for nearly a decade, including website development and search engine marketing and optimization with Yodle; reputation management and practice automation with Lighthouse360; and customer marketing with eRelevance.  Throughout her career, Jessica has spoken with thousands of small business owners and healthcare providers about their growth goals and challenges, and she has worked with them to develop strategic approaches to both customer acquisition and retention.

In her current role, her focus includes evangelizing the message that to thrive, small businesses must recognize that they do not have the time, tools, and expertise to effectively improve their lead conversion in order to more rapidly grow their business.

Eben Geer, Chief Architect

Prior to joining eRelevance Corporation in 2015, Eben spent 10 years in various software development and team lead roles. He was a key contributor developing some of the innovative software components for WhiteGlove Health. Eben also held software development positions with Overwatch, thirteen23 and DecisionGrid.