Search Results for 'Email Marketing'
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Best Practices: Creating Mobile-Friendly Marketing Campaigns
It’s rare these days to see anyone without a mobile phone in hand. According to comScore, 81 percent of U.S. adults own a smartphone. That’s why, to effectively reach customers and prospects wi...
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Campaign Study: Khoobehi & Associates’ April Injectable Blowout Event
Khoobehi & Associates has been an eRelevance client since September 26, 2017. During this time, they have run 23 campaigns. One of the most significant campaigns they ran was an injectable event i...
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Don’t Be Dr. Doeverything!
So often we hear that aesthetic practices (plastic surgeons, dermatologists, and med spas) are doing their own marketing to their patients to try to generate more business. Do you wonder why they ...
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Email Best Practices: The Power of a Great Subject Line
At eRelevance, we send out millions of emails for our customers every month. So, we\'ve learned a thing or two about what works. First, it\'s worth mentioning that while we strongly believe the mos...
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Email Marketing Tools: Let’s Talk Real (Opportunity) Costs (Part 2)
In our last post, we addressed the real price of email marketing tools for small- to medium-size businesses (SMBs). We noted the monthly subscription fees tell an incomplete story of the ...
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Email Marketing Tools: Let’s Talk Real Costs (Part I)
To most small- to medium-size businesses (SMBs), email marketing software tools may seem like a bargain. Dig deeper though, and you\'ll quickly find that what you don\'t get from them is...
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Give ‘Em an Offer
If you think you can\'t afford to include economic offers in your emails, consider this: The primary reason people sign up for marketing emails is to receive discounts and promotions, accordi...
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How Dr. Jessica Wright’s life “got much easier” with eRelevance
At Rejuvenate Austin, Dr. Jessica Wright’s phone rings all day. What’s her marketing strategy? eRelevance’s sophisticated engagement simplified. “After signing on with eRelevance,...
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How eRelevance Helps CMG Financial Stay Connected to Referral Partners
eRelevance’s suite of tech-powered engagement services powers the growth of more than 1,300 small- to medium-size businesses. This game-changing process offloads the effort of reaching customers and...
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How Many is Too Many & Other Best Practices for Images in Email
So what\'s the magic formula for images in email? It\'s a question we get often, and the answer is simple. And not so simple. Generally, \"fewer is better\" is a good rule. Studies show the ...
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