Search Results for 'Best Practices'
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Best Practices: Creating Mobile-Friendly Marketing Campaigns
It’s rare these days to see anyone without a mobile phone in hand. According to comScore, 81 percent of U.S. adults own a smartphone. That’s why, to effectively reach customers and prospects wi...
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Campaign Study: Khoobehi & Associates’ April Injectable Blowout Event
Khoobehi & Associates has been an eRelevance client since September 26, 2017. During this time, they have run 23 campaigns. One of the most significant campaigns they ran was an injectable event i...
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Email Best Practices: Responsive Design
So what is responsive design and why should you care? Responsive design refers to the ability to read emails and landing pages on a variety of devices, including smartphones, tablets, laptops...
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Email Best Practices: The Power of a Great Subject Line
At eRelevance, we send out millions of emails for our customers every month. So, we\'ve learned a thing or two about what works. First, it\'s worth mentioning that while we strongly believe the mos...
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Follow-up for the Win
Everyone has their own tactics when it comes to marketing. However, the common thread in successful marketing comes down to follow-up: How quickly and efficiently you respond to business inq...
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Give ‘Em an Offer
If you think you can\'t afford to include economic offers in your emails, consider this: The primary reason people sign up for marketing emails is to receive discounts and promotions, accordi...
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Great Doctors Deserve Great Marketing
We have spoken to thousands of plastic surgeons, dermatologists and med spa owners, and many have told us they struggle to effectively market to their existing patients to generate more revenue. Th...
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How Dr. Jessica Wright’s life “got much easier” with eRelevance
At Rejuvenate Austin, Dr. Jessica Wright’s phone rings all day. What’s her marketing strategy? eRelevance’s sophisticated engagement simplified. “After signing on with eRelevance,...
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How Many is Too Many & Other Best Practices for Images in Email
So what\'s the magic formula for images in email? It\'s a question we get often, and the answer is simple. And not so simple. Generally, \"fewer is better\" is a good rule. Studies show the ...
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How Sophisticated Marketing Builds Stronger Patient Connections
To keep patients coming back to your practice—and not that crowded field of competitors—means building a lasting foundation of trust, confidence and strong connection. It means providing an...
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