Email frequency can have a significant effect on email results. The concept, though, can be a thorny issue for many small- to medium-sized businesses that view the equation like this: More emails = more chances to convert. Wouldn’t it be nice if it were as straightforward as sending more emails to generate more revenue? Unfortunately, …
Email Effectiveness
How Many is Too Many & Other Best Practices for Images in Email
So what’s the magic formula for images in email? It’s a question we get often, and the answer is simple. And not so simple. Generally, “fewer is better” is a good rule. Studies show the more images in an email, the higher the chance the recipient will not take action. When it comes to email …
Email Best Practices: Responsive Design
So what is responsive design and why should you care? Responsive design refers to the ability to read emails and landing pages on a variety of devices, including smartphones, tablets, laptops and desktop computers. To appreciate why this is important, just consider your own morning routine. How many times before you turned on your computer …