The latest marketing catchphrase in this always-on, mobile world is omni-channel. But how is omni-channel marketing truly different than multi-channel? How much do we know about this new omni-channel world, and how important is it? There are so many questions around omni-channel, in fact, that making sense of it has been identified by the American Marketing Association …
Email Best Practices
Give ‘Em an Offer
If you think you can’t afford to include economic offers in your emails, consider this: The primary reason people sign up for marketing emails is to receive discounts and promotions, according to a recent 2016 survey of 1,251 U.S. consumers between 14 and 67 years old by Adestra. Some 85 percent of respondents said savings is …
Is Timing Really Everything?
When is the best time to send marketing emails? We get the question a lot. And the answer is both complex and simple because it depends on the preferences and habits of your targets. Like all elements of a successful email campaign, testing when you send your emails is absolutely critical. But you’ve got to …
Systematic Communication Vs. Over Communication
Email frequency can have a significant effect on email results. The concept, though, can be a thorny issue for many small- to medium-sized businesses that view the equation like this: More emails = more chances to convert. Wouldn’t it be nice if it were as straightforward as sending more emails to generate more revenue? Unfortunately, …