18 Jun Great Doctors Deserve Great Marketing
We have spoken to thousands of plastic surgeons, dermatologists and med spa owners, and many have told us they struggle to effectively market to their existing patients to generate more revenue.
Their conclusion: There must not be anymore business to be found from our patients, so we better find new patients. And off they go, spending a fortune on print ads, radio ads, PPC, SEO, Web, social, and more …only to be disappointed again.
The truth is, it was the wrong diagnosis. There is constantly business available from existing patients, if you do great marketing! What does that mean? You need marketing experts who adhere to digital marketing best practices to market to your patients in a multi-channel way, with communication that resonates with your patients.
Unfortunately, what we hear is that these aesthetic businesses have someone on their staff assigned to running email (ONLY) campaigns once a month–staff that does not have the time nor marketing expertise to be effective at engaging patients outside the point of care.
It begs the question: Would you have a marketing expert perform a facelift on you? Of course not. Then why would you have an aesthetician, nurse, office manager or practice manager, who is not skilled in marketing, try to engage your patients? Hopefully, not just because they want to. Your patients are your most valuable asset, and the goal of great marketing is to connect with the target audience to increase the lifetime value of your patients.
Until now, aesthetic businesses have had only two choices: Hire expensive and slow marketing consultants to market to their patients or have their staff use marketing software tools and take on the marketing work themselves. Now, there is a new alternative.
With eRelevance, you can outsource the internal marketing to your patients to us. We offer an affordable, highly responsive solution that leverages proprietary technology, marketing experts following marketing best practices, and integrated multi-channel communications to surface leads from a business’ existing customers with three to ten times the effectiveness of them doing the internal marketing themselves.
Hundreds of forward-thinking aesthetic businesses across the country have outsourced their internal marketing to eRelevance. Because great doctors deserve great marketing.