Multi-Channel Marketing Archives - Page 3 of 3

May 6, 2016May 6, 2016/ mcohen

Systematic Communication Vs. Over Communication

Email frequency can have a significant effect on email results. The concept, though, can be a thorny issue for many small- to medium-sized businesses that view the equation like this: More emails = more chances to convert. Wouldn’t it be nice if it were as straightforward as sending more emails to generate more revenue? Unfortunately, …

March 8, 2016March 8, 2016/ mcohen

Email Best Practices: The Power of a Great Subject Line

At eRelevance, we send out millions of emails for our customers every month. So, we’ve learned a thing or two about what works. First, it’s worth mentioning that while we strongly believe the most effective marketing strategy is multi-channel, email marketing simply cannot be ignored as a powerhouse in your overall marketing mix. Email is …

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