Search Results for 'Multi-Channel Marketing'
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Convenience + Control = Good Marketing & Happy Contacts
So you\'ve got a creative and compelling message, unbeatable discount, and a fertile list of targets who want to hear from you. It\'s a very good start for a successful marketing campaign. But in th...
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Does Getting Multi-Channel Right Mean Getting the Right Expert?
So you’ve heard it here before, and in a lot of other places too: Multi-channel is the fastest and most effective route to good marketing. The simple and best case for multi-channel marketing i...
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Don’t Be Dr. Doeverything!
So often we hear that aesthetic practices (plastic surgeons, dermatologists, and med spas) are doing their own marketing to their patients to try to generate more business. Do you wonder why they ...
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Email Best Practices: The Power of a Great Subject Line
At eRelevance, we send out millions of emails for our customers every month. So, we\'ve learned a thing or two about what works. First, it\'s worth mentioning that while we strongly believe the mos...
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Email Marketing Tools: Let’s Talk Real (Opportunity) Costs (Part 2)
In our last post, we addressed the real price of email marketing tools for small- to medium-size businesses (SMBs). We noted the monthly subscription fees tell an incomplete story of the ...
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Email Marketing Tools: Let’s Talk Real Costs (Part I)
To most small- to medium-size businesses (SMBs), email marketing software tools may seem like a bargain. Dig deeper though, and you\'ll quickly find that what you don\'t get from them is...
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How Sophisticated Marketing Builds Stronger Patient Connections
To keep patients coming back to your practice—and not that crowded field of competitors—means building a lasting foundation of trust, confidence and strong connection. It means providing an...
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Marketing Consultants Are Not Serving SMBs Well
In our last two blogs, we highlighted the real (direct and opportunity) costs of email marketing software. We explored why these tools are legacy (read: pricey and ineffective) marketing ap...
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Patient Marketing Doesn’t Have to Overwhelm You!
We hear all the time from aesthetic healthcare practices that it is overwhelming to keep up with everything going on in a busy practice AND market to their patients. It\'s just too much to do!! I...
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Ready, Set, Grow: Is Your Marketing Ready for 2017?
From world politics to business to pop culture, 2016 was an undeniably momentous year. But when you reflect on your small business, was it less memorable? Did you generate the revenue you need�...
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