We’ve written here before about the power of moving beyond an email-only marketing strategy to drive more revenue from existing customers. In fact, we know for small- to medium-size businesses (SMBs) targeted, multi-channel marketing is no longer just a good idea, but a necessity for growth. SMS text messages have become an important component of a multi-channel mix that works. SMS now is one …
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The Minimalist’s Guide to Email Marketing: Keep it Simple
We’ve written here about the importance of an economic offer in a winning email marketing formula. Remember, the primary reason people sign up for your marketing emails is to receive discounts and promotions, according to a recent 2016 survey of 1,251 U.S. consumers between 14 and 67 years old, according to Adestra. But that’s not the …
How Sophisticated Marketing Builds Stronger Customer Connections
To keep customers coming back to your business—and not that crowded field of competitors—means building a lasting foundation of trust, confidence and strong connection. It means providing an experience they can’t get anywhere else. Within the walls of your business, delivering on that experience requires offering a service that works and a dedicated staff. Sophisticated marketing …
Let’s Talk Landing Pages
Let’s talk landing pages. And why you need them. The goal of effective marketing for any small- to medium-size business is conversion. Awareness is a good start, but it’s not going to immediately affect your bottom line. Return on your marketing investment ultimately requires action by your targets. Landing pages are an essential part of a well-conceived …
More Marketing Channels Means Better Marketing Results
In an increasingly online, offline and mobile world, marketing across multiple channels is a business imperative for thriving medical practices. In a recent issue of Modern Aesthetics, eRelevance CEO Bob Fabbio writes about the successful use of multiple marketing channels. 4 Tips to Leverage a Multi-Channel Internal Marketing Strategy The most effective marketing campaigns fulfill the consumer demand …
Increasing Email Deliverability: Getting Past SPAM Filters
Email marketing campaigns live and die in the hands of SPAM filters. If an email never makes it to an inbox, your message may be brilliantly compelling, but no one is getting it. According to ReturnPath, only about 79 percent of permission-based emails sent by legitimate marketers reach inboxes, and filters are getting increasingly sophisticated …
Ready, Set, Grow: Is Your Marketing Ready for 2017?
From global politics and business to pop culture, 2016 was an undeniably momentous year. But when you reflect on your small business, was it less memorable? Did you generate the revenue you need to grow? Did your marketing—the fuel that propels your revenue engine—work? With 2016 in the rearview mirror and 2017 already gaining momentum, now is the time …
Targeted Facebook Ads: How They Work and How to Make Them Work for You
At eRelevance, we’re building our brand—and creating the new marketing automation service category—on the power of targeted communications for better customer connections. Sending relevant marketing messages on topics that matter to your audience is a proven formula for success—and a fast track to ROI. You may be familiar with targeting and segmentation for email marketing, but it should be …
Marketing Consultants Are Not Serving SMBs Well
In our last two blogs, we highlighted the real (direct and opportunity) costs of email marketing software. We explored why these tools are legacy (read: pricey and ineffective) marketing approaches for small- to medium-size businesses (SMBs) trying to grow. Now, we’ll address the reasons marketing consultants aren’t the answer either. To reach and connect with modern consumers takes more than …
The New SMB Marketing Machine
