Email Marketing

/

Increasing Email Deliverability: Getting Past SPAM Filters

Email marketing campaigns live and die in the hands of SPAM filters. If an email never makes it to an inbox, your message may be brilliantly compelling, but no one is getting it. According to ReturnPath, only about 79 percent of permission-based emails sent by legitimate marketers reach inboxes, and filters are getting increasingly sophisticated …

/

Targeted Facebook Ads: How They Work and How to Make Them Work for You

At eRelevance, we’re building our brand—and creating the new marketing automation service category—on the power of targeted communications for better customer connections. Sending relevant marketing messages on topics that matter to your audience is a proven formula for success—and a fast track to ROI.  You may be familiar with targeting and segmentation for email marketing, but it should be …

/

Marketing Consultants Are Not Serving SMBs Well

In our last two blogs, we highlighted the real (direct and opportunity) costs of email marketing software. We explored why these tools are legacy (read: pricey and ineffective) marketing approaches for small- to medium-size businesses (SMBs) trying to grow.  Now, we’ll address the reasons marketing consultants aren’t the answer either. To reach and connect with modern consumers takes more than …

/

Email Marketing Tools: Let’s Talk Real (Opportunity) Costs (Part 2)

In our last post, we addressed the real price of email marketing tools for small- to medium-size businesses (SMBs).  We noted the monthly subscription fees tell an incomplete story of the true economics.  In fact, it’s what you don’t get from email-only marketing software—and the negative impact of revenue lost from contacts never reached—that significantly drives up …

/

Don’t Be Dr. Doeverything!

So often we hear that aesthetic practices (plastic surgeons, dermatologists, and med spas) are doing their own marketing to their patients to try to generate more business.   Do you wonder why they do this?  The reason is simple.  It is easy to access and use an email marketing tool to send out bulk emails to …

/

Give ‘Em an Offer

If you think you can’t afford to include economic offers in your emails, consider this: The primary reason people sign up for marketing emails is to receive discounts and promotions, according to a recent 2016 survey of 1,251 U.S. consumers between 14 and 67 years old by Adestra. Some 85 percent of respondents said savings is …