26 Jun Patient Marketing Doesn’t Have to Overwhelm You!

We hear all the time from aesthetic healthcare practices that it is overwhelming to keep up with everything going on in a busy practice AND market to their patients.  It’s just too much to do!!

It makes sense.  You are trying to run a practice or see patients or schedule consultations or bill patients or confirm consultations or order supplies or answer the phones and the list goes on and on … and then when you have a break from all that, you are supposed to sit down and think about what you want to promote and to whom.  Plus, come up with a creative way to do it.  Whew, it is like you are downshifting and switching gears constantly!

If that isn’t enough, you then have to use some marketing software tool that you hardly understand to load or update or refresh or clean up the patient database you are going to market to; define the email campaign you want to run; create the email content with some creative flare; and then send the email out.   After all is said and done, this was a stressful two- to three-hour exercise over the course of one or more days to send out a single email to your patients.   And to make matters worse, you then wait for the phone to ring with no real way of knowing if that stressful exercise of sending out a monthly email is helping to drive more business into your practice.

t’s no wonder most practices only do this once per month and find it overwhelming.

After all, your core competency is taking care of your patients, not digital marketing.    So, don’t fear, there is a cure for this overwhelming and mostly ineffective approach to patient marketing.

Outsource it.

But, NOT to a traditional marketing agency, firm, or consultant that is slow and expensive.  These outsourced alternatives are essentially using many of the same software marketing tools that you were and just charging you a lot to do so.  Outsource this work to eRelevance, a technology-enabled marketing automation service.   eRelevance provides you with a high-quality, affordable, and responsive alternative to patient marketing.

How we do this is simple.  We leverage advanced technology to automate much of the creative and client services work that is typically done manually by traditional agencies, firms, and consultants.  eRelevance’s marketing experts, following marketing best practices, market to your patients via six different branded digital channels (not just email) to reach far more patients per campaign than just email would.  And so, we can pass great savings onto you while generating three to ten times more leads than if you tired to market to your patients yourself.

Oh, and did I mention we run multi-channel campaigns for you within two to three business days.

There is no reason for your patient marketing to be overwhelming or ineffective any longer!