At eRelevance, we’re building our brand—and creating the new marketing automation service category—on the power of targeted communications for better customer connections. Sending relevant marketing messages on topics that matter to your audience is a proven formula for success—and a fast track to ROI. You may be familiar with targeting and segmentation for email marketing, but it should be …
Marketing Help
Marketing Consultants Are Not Serving SMBs Well
In our last two blogs, we highlighted the real (direct and opportunity) costs of email marketing software. We explored why these tools are legacy (read: pricey and ineffective) marketing approaches for small- to medium-size businesses (SMBs) trying to grow. Now, we’ll address the reasons marketing consultants aren’t the answer either. To reach and connect with modern consumers takes more than …
The New SMB Marketing Machine
Email Marketing Tools: Let’s Talk Real (Opportunity) Costs (Part 2)
In our last post, we addressed the real price of email marketing tools for small- to medium-size businesses (SMBs). We noted the monthly subscription fees tell an incomplete story of the true economics. In fact, it’s what you don’t get from email-only marketing software—and the negative impact of revenue lost from contacts never reached—that significantly drives up …
Email Marketing Tools: Let’s Talk Real Costs (Part I)
To most small- to medium-size businesses (SMBs), email marketing software tools may seem like a bargain. Dig deeper though, and you’ll quickly find that what you don’t get from them is costing you far more than the monthly subscription fee. The Price of Limited Reach Yes, the return on investment for email marketing is compelling, and, yes, it should be a part of …
Bob Fabbio Talks Omni-channel Marketing at AMA Austin Luncheon: An Event Recap
The omni-channel world has been identified as one of the American Marketing Association’s (AMA) 7 Big Problems in Marketing. At the AMA Austin September luncheon, legendary Austin entrepreneur and eRelevance CEO and Co-founder Bob Fabbio led a thought-provoking discussion on this newest marketing catchphrase. Here’s a summary of three key points from the presentation, as well as one …
Marketing in an Omni-channel World
The latest marketing catchphrase in this always-on, mobile world is omni-channel. But how is omni-channel marketing truly different than multi-channel? How much do we know about this new omni-channel world, and how important is it? There are so many questions around omni-channel, in fact, that making sense of it has been identified by the American Marketing Association …
How the Conversation Flows (Benefits of Conversational Marketing)
Conversation as the primary medium for effective communication is an age-old idea. What’s new now is how savvy marketers and brands are leveraging conversations to deepen consumer engagement and drive real business outcomes. Conversational marketing is an emerging marketing channel that uses personalized, one-on-one conversations to learn about and remember client interests through automated, conversational …
Systematic Communication Vs. Over Communication
Email frequency can have a significant effect on email results. The concept, though, can be a thorny issue for many small- to medium-sized businesses that view the equation like this: More emails = more chances to convert. Wouldn’t it be nice if it were as straightforward as sending more emails to generate more revenue? Unfortunately, …
Email Best Practices: The Power of a Great Subject Line
At eRelevance, we send out millions of emails for our customers every month. So, we’ve learned a thing or two about what works. First, it’s worth mentioning that while we strongly believe the most effective marketing strategy is multi-channel, email marketing simply cannot be ignored as a powerhouse in your overall marketing mix. Email is …