Seasoned financial executive brings leadership and operations experience to further drive revenue growth and profitability.
AUSTIN, Texas – September 19, 2016 — eRelevance Corp., a leading marketing automation service provider for SMBs, today announced the appointment of Andrew (Andy) Peoples as Chief Financial Officer (CFO). With more than 15 years of progressive experience in industries that include big 4 public accounting, manufacturing, technology, and digital marketing, Andy will oversee eRelevance’s finance and administration areas.
“Andy’s financial acumen, and significant leadership and operational skills will help drive the planning and execution of our immediate and long-term financial strategies,” said Bob Fabbio, CEO and Co-founder of eRelevance. “We are at an exciting stage in our company’s growth and Andy’s proven track record, strategic mindset, and knowledge in helping startups and small- to medium-sized organizations finance their growth makes him highly qualified to fit the CFO role for our organization.”
Andy brings a wealth of experience to eRelevance, with his most recent success as CFO at B2B marketing agency Bulldog Solutions. Andy was instrumental in driving revenue growth, technology development, profitability, and effective cash flow management through his leadership in financial & operational process, financial reporting, forecasting, and revenue cycle management.
Prior to Bulldog Solutions, Andy held various accounting positions at PriceWaterhouseCoopers, Michael Angelo Gourmet Foods, National Instruments, and Britestream Networks.
About eRelevance Corporation
eRelevance’s marketing automation service is a new and innovative approach to helping small to medium-sized businesses generate revenue from their customers. Our expert marketing done by marketing experts is faster, cheaper, and more effective. Unlike traditional marketing consultants, we are the marriage of next-generation technology and experts, at an attractive price point. eRelevance’s marketing service generates, on average, 16x the ROI potential per month for our customers. No more marketing software tools to learn or use, or expensive consulting fees.
Founded in 2013, eRelevance is privately held and headquartered in Austin, Texas. For more information, please visit erelevancecorp.com.