Austin Texas startup continues to accelerate growth with its technology-enabled lead generation service.
AUSTIN, Texas – January 26, 2016 — eRelevance Corporation (www.erelevancecorp.com), announced today that it exited 2015 having sold to more than two hundred customers in the first five quarters of selling its technology-enabled lead generation service. The company grew its revenue over 750% in 2015 and expects to exceed $100,000 in MRR (Monthly Recurring Revenue) in early Q1 2016.
eRelevance was founded in July 2013 and spent its first five quarters developing a multi-tenant integrated marketing automation platform to deliver its service. eRelevance’s technology-enabled service uniquely leverages six digital communication channels to drive more business for its clients while reducing their marketing workload.
The company is led by co-founder and CEO Bob Fabbio, a serial entrepreneur with a long track record of success with highlights including Tivoli (acquired by IBM after a successful IPO), Dazel (acquired by Hewlett Packard), and most recently WhiteGlove Health, a technology-enabled medical care provider that brings care to its members at their home and work. Mr. Fabbio has been known throughout his career as a visionary that identifies problems and creates novel solutions, generating tremendous share-holder value along the way.
“Up to now, businesses have had two options to address the marketing to their customers, pay expensive consultants or license hard to use software to do the work themselves; without having a lot of marketing expertise,” stated Bob Fabbio, co-founder and CEO of eRelevance Corporation. “We are providing a new disruptive alternative. At nearly the price-point of a software solution, we are delivering the quality and best practices of what marketing consultants do.”
eRelevance focuses on small to medium-sized businesses that struggle with the cost and complexity of using marketing automation software tools to do their own lead generation. The eRelevance service allows them to outsource their internal marketing so that they can focus on their core business.
“We’ve proven that our service is filling a critical need in the market and that it is delivering on the brand promise to drive more revenue for our clients while reducing their marketing workload,” continued Fabbio. “I’m very proud of what we’ve accomplished in such a short time.”
The eRelevance service uniquely leverages its advanced technology and marketing expertise/best practices to market to an organization’s internal contact database. While most organizations primarily use email to market for this purpose, eRelevance leverages multiple digital communication channels including email, text, web, social, and automated conversations via an app and text messaging to generate leads at 2-3 times the effectiveness of traditional marketing efforts.
About eRelevance Corporation
eRelevance offers a technology-enabled lead generation service that is focused on delighting our customers. We are located in Austin, Texas and cater to SMBs to reduce their marketing workload and significantly improve their lead generation effectiveness.